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Marketing Your Hospital to the New Generation
There is no doubt that in today’s digital world that marketing your hospital has evolved to include more than just traditional marketing and advertising efforts. Today, everything from search engine...
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3 Tips to Overcome Decline in Your Hospital’s Facebook Posts
Are your hospital’s Facebook posts being seen by fewer and fewer users? There is definitely a decline in organic reach on Facebook. According to Facebook, the reason for the decline is the increasing...
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Healthcare Marketing: Connect with Emotion
In healthcare marketing we have to walk the line between expertise and emotion. People will be drawn to your facility for your expertise, reputation, outcomes, physicians, and technology, but those...
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Maximize Medical Reviews to Market Your Hospital
When it comes to healthcare, patients are consumers, just like with any other industry. Consumers like to share reviews on how their experiences went with a provider, and healthcare is no different. In...
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3 Hospital Marketing Trends That Are A Must
Hospital marketing is a challenge. Engaging consumers and convincing them to turn to your physicians and services – all while building brand recognition and authority and expanding reach to new...
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Do’s and Don’ts of Hospital Social Media Strategy
Social media has become a pillar of hospital marketing – and its importance grows every year. According to surveys, nearly 99 percent of all hospitals in the nation are on social media in some facet....
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Integrating Email and Social Media Marketing for Hospitals
Digital marketing continues to forge ahead in effectiveness for healthcare providers but many are overlooking one major technique: the integration of email and social media marketing. Social media has...
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Tackle Healthcare Pay-Per-Click Conversions through Digital Marketing
Pay-per-click marketing for hospitals is extremely difficult to tackle. Get tips to help increase your conversions through digital marketing for hospitals.
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Best Ways to Market Your Healthcare Facility and Standout
When potential patients do not have a recommendation from family or friends on what healthcare professional to use, they typically turn to conducting their own research online. This could entail using...
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DO’S AND DON’TS OF HOSPITAL SOCIAL MEDIA STRATEGY
Social media has become a pillar of hospital marketing – and its importance grows every year. According to surveys, nearly 99 percent of all hospitals in the nation are on social media in some facet....
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